nmatic Studio
nmatic has its heritage in traditional film making. We don’t see AI as taking away from that. We see the reverse. We believe that craft skills are imperative in getting the most out of what AI has to offer. Knowing when not to use it is as important as knowing how to.
The most interesting thing we are seeing is the net new opportunites hybrid AI is creating that simply wouldn’t otherwise exist. Smaller brands and film makers are able to now get to market, whereas the bigger ones can make critical savings to re-invest in more content that wouldn’t otherwise exist.